Move people to buy more
The complete guide to in-store brand building with point of sale promotions. The must read volume for marketers, designers, printers and retailers on the effective use of one of the most powerful and ubiquitous merchandising tools ever.
Displays are the bedrock of most merchandising and an essential media for a lot of advertising. In-store and street-side displays are a major medium for the promotion of everything from supermarkets and chemists to specialty shops and green grocers.
The retailing industry is one of the most dynamic drivers of the contemporary consumer culture and product displays are integral to the shopping experience. They are also serious business for a whole range of marketing, printing and designer industries.
Now German-based STI Group, which arrived in Australia last year, has published the definitive guide to the display Move People to Buy More. The beautifully produced volume, written by a panel of seriously knowledgeable experts in the field, surveys the history, dynamic use and the future of displays.
According to Frank Ohle, CEO of STI, Move People to Buy More, the POS display is a central success driver for brands and stores alike.
“This book covers 50 years of brand history at the POS. Leading international scientists, manufacturers of branded goods, retailers and communication experts elaborate on how POS communication worked in the past, where it stands to day and what it may look like in the future,” he writes.
Essential reading for anyone involved in the design, manufacture ad placement of displays, Move People to Buy More is the latest addition to the Print21 bookstore.
Contents:
1 Origins of the Display – From Antiquity to Self Service
2. The Development of POS Marketing
3. “At home outdoors” Brand Management – At the Point Sale
4. Shopper Insights: How Customers tick
5. Driving sales promotion: the effectiveness of POS activity
6. The Display of the Future: POS 2.0 _ display 2.0
7. The POS of the future – the future of POS marketing
8. Integrated communication: From soloist to orchestra
9. The future of the display
