1st Kodak Prosper inkjet press for Australia
Jeff Hayzlett, Kodak’s marketing maestro, expects an imminent local take up of the full-colour version of the new inkjet technology platform.
On a typically whirlwind visit to Australia, the Kodak marketing supremo met with the client at the PMA show held in Sydney’s Darling Harbour. He would not reveal the customer’s identity, but it is likely to be one of a number of current Versamark users in the high-speed essential mail and direct marketing industry.
Hayzlett said the initial early adoption was indicative of the Australian market’s interest in the technology. “We’re talking with a number of Australian customers about the Prosper technology. We expect our first installation before the end of the year,” he said.
The newly branded PROSPER range of engines encompasses all the products using Kodak’s innovative inkjet technology. Formerly referred to as the Stream printhead, the first commercially available Prosper engine is the S10 Imprinting System. This is a monochrome continuous inkjet system for inline printing on high-speed webs. It is targeted at direct mail, catalogues, magazines, newspapers, inserts and transactional documents. Operating at 305 mpm with a resolution of 600 dpi, it can be mounted on an existing web press allowing users to print variable data inline at high quality.
The full-colour continuous inkjet Prosper press will be available for customer installation in early 2010. This will be capable of producing high-speed full colour transpromo essential mail as well as catalogues and direct marketing material.
Pictured at the PMA show in Sydney’s Darling Harbour, Anthony Harvey, marketing director, Kodak Australasia, Steve Peck, sales manager, digital printing and Jeff Hayzlett. CMO Kodak.
